Some small business owners worry that security cameras express distrust. The reality is that surveillance systems are important preventive and protective measures for independent retail stores. Here are four ways security cameras can benefit your business.
DETER WOULD-BE THIEVES
Shoplifting is often a crime of opportunity. Since small retail stores tend to be less crowded and have fewer employees patrolling the aisles, your business may be seen as an easy target. The obvious presence of a surveillance system, however, will make a lot of people think twice before they pocket an item from your shelves. The same applies to employee theft. Outdoor security cameras can also deter break-ins by letting prospective intruders know they’re being watched and hinting at more extensive security measures..
ADDRESS PROBLEMS QUICKLY
Short of catching them in the act, it can be difficult to confirm that someone is stealing from you without security cameras. With a surveillance system, however, you can review the footage as soon as you suspect a crime has taken place. The sooner you identify the culprit, the sooner you can take steps to address the problem.
AVOID FALSE ACCUSATIONS
Confronting a shoplifter can be daunting, and it’s not advisable to do so unless you can confirm their guilt. That kind of customer service misstep can severely tarnish the reputation of your business, particularly if the incident is circulated on social media. Security cameras provide you with the evidence you need to address the issue with confidence or involve the proper authorities.
PROTECT YOUR BOTTOM LINE
Since the financial loss associated with shrinkage can be devastating to an independent retailer, a surveillance system is important both for peace of mind and for your bottom line. Security cameras offer an effective way to reduce the loss of merchandise. A surveillance system might seem like an extravagant luxury to small business owners, but there are many affordable options on the market. A consultation with a security company technician can also help you make the most of minimal equipment.
PROTECT YOUR CALGARY BUSINESS
At Guardian Security Solutions, we’re committed to making local communities and businesses safer. That’s why we offer a variety of commercial surveillance systems and security cameras to suit the needs of our customers in Calgary and Lethbridge. For more information on our security systems or to schedule an installation, contact us today.